Interesting note on social network demographics

I read on SiteProNews some interesting statistics on MySpace and Facebook demographics. Facebook of course started out as a site exclusively for students and MySpace has the reputation of being home to tons of underage chicks trying to look hot and the boys (and pedophiles) that love them. I’d personally expect that both sites would be populated almost exclusively by the under 25 crowd but that’s not so.

• 62% of MySpace visitors are older than 25 (40% are 35+), and 83% are making over $30,000 a year. Nineteen percent (19%) are making $100,000 and up…
• On Facebook.com 46% are over 25 and 34% are 35+, but they’ve got deep pockets. Eighty-eight percent (88%) make more than $30,000 and twenty-three percent (23%) make $100,000 or more.

These statics mean that social networking sites are being accepted (at least to some degree) by the exact demographics that markets seek to reach. Certainly I don’t expect my mother to launch a MySpace page anytime soon but certainly bodes well for social networking sites and the people who seek to market there.

Aside - perhaps I’m spending too much time in and around blogs but seeing a site like this with an article that doesn’t have a space for comments or a mechanism for trackbacks makes me feel like something is missing. They may write that “Web 2.0 is a dialogue not a monologue” but it’s a shame that their site tools don’t recognize this.